Business Development is the process of defining a company's direction and making decisions on allocating its resources to pursue this direction. The goal of strategic planning is to help a business gain a competitive advantage and increase its profitability. It involves analyzing the company's strengths and weaknesses, identifying opportunities and threats in the market, and developing a plan of action to achieve the company's goals. Effective strategic planning requires a thorough understanding of the business environment, market trends, and customer needs.
What can students expect to achieve after completing the course?.
Learning Outcomes – Strategic Planning for Business Development:
The requirements for learning at Sussex College of Business are typically a high school diploma or equivalent, basic computer skills, and a willingness to learn. A certificate of achievement will be issued when you're eligible. Digital certificate only.
Who is this course for?
The Business Development level course is designed for individuals with some prior knowledge or experience in business and entrepreneurship.
The business development course targets individuals with a vested interest in acquiring knowledge and skills that are essential in facilitating business growth or steering it towards a new direction.
The program is highly recommended for entrepreneurs, sales professionals, marketing executives, and anyone tasked with developing business strategies.