Sussex College of Business 

 The 4Ps! 

Business Studies - Marketing Fundamentals: Exploring Online Business Success Strategies at sussexcollegeofbusiness.org.uk

Business Studies - Marketing Fundamentals 

Marketing Fundamentals is best understood as a practical, beginner-friendly introduction to the core principles of modern marketing, how businesses identify target audiences, create value, and promote products or services. It covers essential concepts like market research, consumer behavior, branding, and the marketing mix (the 4 Ps: Product, Price, Place, and Promotion).

 Marketing Fundamentals - Short Online Certification Courses 

What can students expect to achieve after completing the course?.

 

Learning Outcomes – Marketing Fundamentals

 

  • Marketing Strategy: Covers how to analyze the market, identify opportunities, and develop a strategic plan that aligns with business goals.
  • Consumer Behavior: Grasp the psychological and social factors that influence purchasing decisions.

  • The Marketing Mix (The 4 Ps): The classic framework, known as the 4 Ps, is central to almost every fundamentals course (product, price, place (distribution), promotion).

  • Practical Application & Modern Context: These courses are designed to be immediately useful. You can expect to learn about: digital marketing channels, marketing research and analytics, branding and ethics.

Entry Requirements

Marketing Fundamentals - Short Online Certification Course

 

The requirements for learning at Sussex College of Business are typically a high school diploma or equivalent, basic computer skills, and a willingness to learn. A certificate of achievement will be issued when you're eligible. Digital certificate only.

 

Course duration: 4 - 12 weeks

Weekly study: 7 hours (100% online)

 

PAYMENT:

 

Currency: GBP 50.00 (British Pound Sterling)

 

Who is the Marketing Fundamentals Course for?

 

  • Beginners: People starting a new career path in marketing or digital advertising.

  • Business Owners: Entrepreneurs seeking to grow their companies and attract customers.

  • Professionals: Workers in adjacent fields who need a foundational understanding of marketing terminology and strategies.

 

What are the requirements or prerequisites for taking your course?

 

  1. The requirements for learning typically include a high school diploma or equivalent.

  2. Basic computer skills and a willingness to learn.

  3. This course is for anyone interested in marketing.

 

Certification and Outcome:

 

Upon successful completion, students will typically receive a Certificate of Achievement or Completion. This credential can be a valuable addition to your resume, demonstrating your commitment to learning and foundational business knowledge.

 

 

These courses are typically short and can be completed in a few weeks or less, making them ideal for quick skill acquisition.

This course is offered by Sussex College of Business on the Udemy platform, taught by

Atlantic Pacific Mission College. Enroll by clicking the Udemy logo below.

If you prefer not to use Udemy, contact us to enroll in distance learning (home study).

Core Topics Covered

Core Concepts and Strategy: 

A major focus is on Marketing Strategy, which covers how to analyze the market.

Practical Application & Modern Context: These courses are designed to be immediately useful.

Understanding the Customer:

A key element is learning how to identify and understand your target audience.

The end-of-lecture quiz is designed to test your general knowledge of the course.

The Marketing Mix (The 4 Ps):

The classic framework, known as the 4 Ps, is central to almost every fundamentals course.

The self-assessment test does not count towards receiving a certificate. 

The online short certification course examination counts towards receiving a certificate.